Posts Tagged “transnational flows”

Globalization/Delight: surprise Korean boyband cameo in Mexican telenovela

By Xiaochang Li | March 7, 2009

I’ve realized recently that I really do need a special category dedicated to the intersection of globalization and awesome. For the complex routes of global media flow occassionally spawn some of the many unexpected and strange (and I have add, because I’m a killjoy, not unproblematic) combinations. This past week, in particular, has been full [...]

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Surplus Global Audiences and How to Court a Community: Insight from Dramafever.com

By Xiaochang Li | February 4, 2009

Originally written for the Convergence Culture Consortium Last week I introduced Dramafever, a new content-distribution and community platform dedicated to bringing Asian entertainment content to the US (currently in closed beta) that is posing some interesting questions about engaging niche audiences in an increasingly global media landscape. This week, I had a chance to sit [...]

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Global Media and Niche Audiences: Introducing Dramafever.com

By Xiaochang Li | January 28, 2009

Originally written for the Convergence Culture Consortium On of the fascinating results of the increasing speed and accessibility of the present media landscape is that as the global reach of media content broadens, companies are becoming aware of increasingly fragmented, niched, and narrow audience segments. Such as the case with a new online VOD platform, [...]

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