Archive For August, 2009

Fans as brand and content promoters: why letting people use your stuff is awesome

By Xiaochang Li | August 21, 2009

This was originally going to be a globalization/delight post, but then I realized that the thing I was going to write about was in fact a great example of a key point from my recent post on Youtube Vloggers as brand ambassadors about how fans are your best intermediaries and translators. Take, for instance, this [...]

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drive-by posting

By Xiaochang Li | August 14, 2009

Just a quick note — I haven’t been posting recently because I’ve been on the road, driving from Boston to Florida then over to LA, where I am at the moment. Very manifest destiny and all of that and full of the expected roadtrip adventures: winning cash at casinos in Mississippi, thunderstorms through Lousiana and [...]

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