Archive For May, 2009

Thinking on Transmedia: accretive adaptation and narrative resonance

By Xiaochang Li | May 28, 2009

Recently, in preparation for an upcoming talk we’re giving at Turner Networks, my colleague Ana Domb and I were talking about how slippery the term “transmedia” has become. More and more, it seems to be used to talk about a range of different practices, from ARGs to adaptations, world-building to merchandising. While I do not [...]

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Audiences and Audienceship

By Xiaochang Li | May 13, 2009

So I’m guest lecturing later today at a class on Researching Media Audiences and it has me thinking about my initial, and admittedly lingering, resistance to considering myself as someone who does research on “audiences.” Part of it, I’m sure, comes from having emerged out of the “hard” humanities, where terms like social science and [...]

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IP or Censorship: Viacom issues take-down for racism protest

By Xiaochang Li | May 4, 2009

Recently, Viacom, in the process of of trying to “protect” their intellectual property not only managed to make copyright claims on original transformative work that is protected under fair use, they managed to censor political protest against racism in the process. (one of the revised shirt designs available at racebending.com) In one of their “routine [...]

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