Archive For October, 2009
I’m going to start by carrying over a topic from the last weekly round-up: Waern over at Pervasive Games does a great break down of what went wrong with Toyota’s Your Other You campaign, tracking its development history and explaining some of the problems in the campaign’s assumptions about its target audience. CMS alum and [...]
In build-up to the release of his much anticipated new novel, Under the Dome, Stephen King’s UK publishers Hodder & Stoughton have launched what they’re calling “the biggest ever game of literary hide-and-seek.” For the game, fans across the UK are enlisted to help both hide and find the 5,196 excerpts that makes up the [...]
This week, I seem to be reading heavily on a theme of interactivity — gone both good and bad — in narrative construction. There’s been some talk lately about the lawsuit again Toyota over their “prank” campaign, much of which has been fairly negative. I would love to see any examples of the emails people [...]
A recent article in Ad Age Mediaworks discusses the success of more “conventional” shows like the new NCIS spin-off, NCIS:LA, noting that broadcast networks are shying away from “clever, unique concepts that drive buzz and conversation” and opting for clones of successful programs as a safer bet for ratings. One part of the article caught [...]
Levi’s recently launched a new ARG-style scavenger hunt to promote deeper involvement with their brand mythology. The story centers around the last will and testament of Grayson Ozias IV, a fabled friend of Nathan Strauss who disappeared mysteriously into the wilderness with $100,000, which in turn is the grand prize for the game. While the [...]
I’ve been having a my strangely under-productive week, which I blame the sudden cold for, so this post will be relatively short. But hopefully, this amazing photo makes up for it: The above image comes from Boston.com‘s photo essay China Celebrates 60 Years, documenting the 60th Anniversary celebrations of communist rule in China. I’ll spare [...]