Archive For The “fandom” Category

Fans as brand and content promoters: why letting people use your stuff is awesome

By Xiaochang Li | August 21, 2009

This was originally going to be a globalization/delight post, but then I realized that the thing I was going to write about was in fact a great example of a key point from my recent post on Youtube Vloggers as brand ambassadors about how fans are your best intermediaries and translators. Take, for instance, this [...]

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Media In Transition 6: Global Media panel recap

By Xiaochang Li | April 24, 2009

[Originally written for the Convergence Culture Consortium blog] This weekend, as some of you might know, is the 6th Media in Transition conference here at MIT. The theme this year is “Stone and Papyrus, Storage and Transmission” and centers on question around the preservation, circulation, and migration of media between places, formats, platforms, and text [...]

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Globalization/Delight: surprise Korean boyband cameo in Mexican telenovela

By Xiaochang Li | March 7, 2009

I’ve realized recently that I really do need a special category dedicated to the intersection of globalization and awesome. For the complex routes of global media flow occassionally spawn some of the many unexpected and strange (and I have add, because I’m a killjoy, not unproblematic) combinations. This past week, in particular, has been full [...]

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Globalization and delight

By Xiaochang Li | February 13, 2009

Sometimes the cultural ripples of globalization don’t have to be complicated to enjoy: Sometimes, it can just be about trying to eat a surprisingly large hamburger with a few of your closest stylishly groomed pop star friends on national television while Bruce Springsteen plays in the background and you take turns wearing the leather jacket [...]

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