Posts Tagged “viral”

Finally Spreading “Spreadable Media”

By | February 11, 2009

After nearly a year since Henry Jenkins, Ana Domb, and I first unveiled the “Spreadable Media” research in a lengthy and dense (read: we talk fast) presentation at the Convergence Culture Consortium Partner’s Retreat last spring, we’re finally able to begin sharing our efforts in dismantling the faulty metaphor of viral media and moving towards […]

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