Posts Tagged “fans”

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Participation and Crowd Control: Stephen King’s Under the Dome promotional puzzle

By | October 28, 2009

In build-up to the release of his much anticipated new novel, Under the Dome, Stephen King’s UK publishers Hodder & Stoughton have launched what they’re calling “the biggest ever game of literary hide-and-seek.” For the game, fans across the UK are enlisted to help both hide and find the 5,196 excerpts that makes up the […]

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Fans as brand and content promoters: why letting people use your stuff is awesome

By | August 21, 2009

This was originally going to be a globalization/delight post, but then I realized that the thing I was going to write about was in fact a great example of a key point from my recent post on Youtube Vloggers as brand ambassadors about how fans are your best intermediaries and translators. Take, for instance, this […]

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