Posts Tagged “branding”

research link dump: (mobile) branding, (geo)tagging, and (virtual) graffiti

By | March 18, 2010

So this weekly round-up is a bit different from my usual semi-regular link dump of stuff I’ve been reading. The past couple of weeks, I’ve been lax on blogging the past couple of weeks because I’ve been busy firing my little synapses at issues surrounding the how branding + geotagging/location check-in (e.g. foursquare, gowalla) affect […]

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Weekly round-up [2/19/10]: Old media memes, new media TV audiences, race + tech, and awesome uses of twitter

By | February 19, 2010

First, a couple of pieces that looks at “traditional media” concepts in light of new media practices and insights: Over at Harvard’s Berkman Center, there was a recent talk from Jure Leskovec that tracks quotations-as-memes use in news cycles. While I’m more of a qualitative gal myself, I do have to admit a certain amount […]

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Selling Out on YouTube: vloggers weigh in on brand integration online

By | July 21, 2009

[This post will also appear on the C3 blog] Recently, a string of prominent vloggers on YouTube have been having a conversation about advertising, product promotion, and the notion of ‘selling out’. This was triggered by their experiences with various companies who courted them to help promote their products amongst their viewers and community and […]

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Skittles, Spreadability, and the question of social media authorship

By | March 2, 2009

This was later cross-posted to the Convergence Culture Consortium blog A funny thing happened on my way to check out the new Skittles homepage-as-social-media-experiment that’s been generating all sorts of attention over my twitter feed. I went to the homepage, and in my sleep deprived idiocy, entered today’s date in their terms of service agreement […]

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Branding in Bahía: Spreadable media made (literally) material

By | February 27, 2009

Originally written for the Convergence Culture Consortium blog. For details about how Carnival works in Bahia, please refer to Ana Domb’s post. It’s fitting that we’re closing in on the end of our Spreadable Media white paper series on the blog just as Ana and I begin to discuss our experiences and research in Brazil, […]

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