Posts Tagged “audiences”

Transmedia as Archontic texts: Multiplicity, Subjectivity, and Social Change

By | November 20, 2009

In lieu of a typical weekly round-up, I want to just encourage people to read through the #FOE4 tweets from the Futures of Entertainment conference today and tomorrow. Plenty of great insights that will shift your thinking on everything from transmedia metrics to how puppets are awesome (hint: they’re really awesome). On that front, I’ve […]

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Weekly round-up [10/30/09]: Audience measurement online, globalization, and more spreadable media in your future

By | October 30, 2009

I’m going to start by carrying over a topic from the last weekly round-up: Waern over at Pervasive Games does a great break down of what went wrong with Toyota’s Your Other You campaign, tracking its development history and explaining some of the problems in the campaign’s assumptions about its target audience. CMS alum and […]

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Unimaginable Audiences: why broadcasters miss their targets

By | October 14, 2009

A recent article in Ad Age Mediaworks discusses the success of more “conventional” shows like the new NCIS spin-off, NCIS:LA, noting that broadcast networks are shying away from “clever, unique concepts that drive buzz and conversation” and opting for clones of successful programs as a safer bet for ratings. One part of the article caught […]

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Fan production and transmedia audienceships?

By | September 28, 2009

I typically don’t post such not-remotely-developed thoughts, but questions of the “transmedia audience” and how it is related to fan production have been prodding at me and part of me thinks that it may be worthwhile to at least verbalizing the question, if not offering any actual answers. The comments in my last post on […]

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Audiences and Audienceship

By | May 13, 2009

So I’m guest lecturing later today at a class on Researching Media Audiences and it has me thinking about my initial, and admittedly lingering, resistance to considering myself as someone who does research on “audiences.” Part of it, I’m sure, comes from having emerged out of the “hard” humanities, where terms like social science and […]

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research preview: locating value in spreadable media

By | April 20, 2009

In preparation for the C3 sponsoring partner’s retreat in May, I though I’d share a brief(ish) summary of the research I’m getting ready to present there. More then Money Can Buy: Locating Value in Spreadable Media In our white paper “If It Doesn’t Spread, It’s Dead,” we propose that information and cultural materials — such […]

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Dis/locating Audiences: transnational media, collaborative imaginaries, and the online circulation of East Asian TV drama

By | March 25, 2009

I’ve been a somewhat inconsistent updater since I started this blog and this is due almost entirely to the research vortex that has consumed my life, which is more commonly known as my MIT master’s thesis. As some of you may (or may not) know, a significant portion of my energies right now are devoted […]

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