Posts Tagged “advertising”

The majority of prime essays here were checked and/or additionally edited by the group of our writers.

Affect, Effect, and Context: more thoughts on Google’s superbowl ad

By | February 12, 2010

Much has been said about Google’s Parisian Love superbowl ad in the last week, much of it ranging from positive to gushing adoration. I was no exception, discussing the way google demonstrated its understanding of the culture of seeking. My last post focused on the content of the ad, which was lovely, but content doesn’t […]

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Modern Love: what Google’s Superbowl ad teaches us about understanding culture

By | February 9, 2010

Google made good on all the teasing tweets and ran its first superbowl ad on Sunday night, to the praise of advertising and marketing professionals and all those who fall under Alterian’s Social Engagement Index. I was preoccupied with making sure the make-shift stadium seating in my loft wasn’t in danger of collapsing to catch […]

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Participation and Crowd Control: Stephen King’s Under the Dome promotional puzzle

By | October 28, 2009

In build-up to the release of his much anticipated new novel, Under the Dome, Stephen King’s UK publishers Hodder & Stoughton have launched what they’re calling “the biggest ever game of literary hide-and-seek.” For the game, fans across the UK are enlisted to help both hide and find the 5,196 excerpts that makes up the […]

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weekly round-up [10/16/09]: Toyota’s “prank” suit, interactive fictions, and biopolitics

By | October 16, 2009

This week, I seem to be reading heavily on a theme of interactivity — gone both good and bad — in narrative construction. There’s been some talk lately about the lawsuit again Toyota over their “prank” campaign, much of which has been fairly negative. I would love to see any examples of the emails people […]

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Collaboration or Competition: Levi’s Go Forth campaign

By | October 7, 2009

Levi’s recently launched a new ARG-style scavenger hunt to promote deeper involvement with their brand mythology. The story centers around the last will and testament of Grayson Ozias IV, a fabled friend of Nathan Strauss who disappeared mysteriously into the wilderness with $100,000, which in turn is the grand prize for the game. While the […]

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Selling Out on YouTube: vloggers weigh in on brand integration online

By | July 21, 2009

[This post will also appear on the C3 blog] Recently, a string of prominent vloggers on YouTube have been having a conversation about advertising, product promotion, and the notion of ‘selling out’. This was triggered by their experiences with various companies who courted them to help promote their products amongst their viewers and community and […]

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Globalization and . . . no, wait, what?

By | July 3, 2009

I was all set to run a Globalization/Delight post to ease into the holiday weekend, but was instead blind-sided by this promotion for the latest LG Cyon phone — Black & White — in Korean markets: In case you missed it: yes, that is two white people, one of whom is in full-body black paint. […]

Read more » full interview (part 5/5)

By | June 22, 2009

In the 5th, final installment of my interview, the founders of discuss their monetization plans for the site, and the unique offering to the kdrama fan community. Previous parts: Part 1, part 2, part 3, and part 4. The introduction to the site is here and a summary of the key points of the […]

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Thinking on Transmedia: accretive adaptation and narrative resonance

By | May 28, 2009

Recently, in preparation for an upcoming talk we’re giving at Turner Networks, my colleague Ana Domb and I were talking about how slippery the term “transmedia” has become. More and more, it seems to be used to talk about a range of different practices, from ARGs to adaptations, world-building to merchandising. While I do not […]

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Skittles, Spreadability, and the question of social media authorship

By | March 2, 2009

This was later cross-posted to the Convergence Culture Consortium blog A funny thing happened on my way to check out the new Skittles homepage-as-social-media-experiment that’s been generating all sorts of attention over my twitter feed. I went to the homepage, and in my sleep deprived idiocy, entered today’s date in their terms of service agreement […]

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