Archive For The “research” Category
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A few weeks ago, on a whim, I tagged a public Google+ post with my location. I did it as a personal documentation measure, so that I could go back and remember where I took the photo of the pneumatic tube system from the 1950s that I thought my media history-inclined friend would get a […]
Last week, amongst all the frustration, euphoria, and confused wonder surrounding the events in Egypt, Malcolm Gladwell and others got mired in another discussion regarding the relative efficacy of social media in creating political change. I don’t want to rehash the back and forth (some thoughtful opinions here, here, and here), except to say that I […]
So this weekly round-up is a bit different from my usual semi-regular link dump of stuff I’ve been reading. The past couple of weeks, I’ve been lax on blogging the past couple of weeks because I’ve been busy firing my little synapses at issues surrounding the how branding + geotagging/location check-in (e.g. foursquare, gowalla) affect […]
Over the past few years, I’ve written countless times about brands and online communities and through it all there’ve been several concepts and principles that seem to crop up again and again. It seemed about time to lay out the most basic and general principles more systematically. Brands and Communities: 3 Core Principles Brands understand […]
Sorry for the delay – I meant to post this on Monday but got caught up and totally slipped my mind. Anyway, here’s the last part of the executive summary. You can read Par1 1 and Part 2 and Part 2 in this blog and download the full paper here. I’m hoping to get up […]
Here’s part 2 of the executive summary to my most recent white paper, completed earlier this year and now available to the public. This part digs more into the differences in regulation and expectations between monetary and non-monetary forms of exchange. Part 1 is here. Spreadable Media Across Market and Non-market Exchanges To truly begin […]
As promised in the twitter backchannel during Futures of Entertainment 4, my most recent C3 white paper on non-monetary social economies in spreadable media is finally going public! Enormous thank yous to the entire C3 team for their enormous brains, and to Joshua Green for his editing-fu. A few of you caught a preview of […]
[image from nicely85, licensed under creative commons] Back in March, I wrote a piece critiquing Anderson’s model of the “Freeconomy,” calling it a fallacy. My critique was not necessarily of the models he was proposing, but the way he was conflating things that had no cost with things that were “free.” I argued that rather […]
So I’m guest lecturing later today at a class on Researching Media Audiences and it has me thinking about my initial, and admittedly lingering, resistance to considering myself as someone who does research on “audiences.” Part of it, I’m sure, comes from having emerged out of the “hard” humanities, where terms like social science and […]
research preview: locating value in spreadable media
By Xiaochang Li | April 20, 2009
In preparation for the C3 sponsoring partner’s retreat in May, I though I’d share a brief(ish) summary of the research I’m getting ready to present there. More then Money Can Buy: Locating Value in Spreadable Media In our white paper “If It Doesn’t Spread, It’s Dead,” we propose that information and cultural materials — such […]
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