Archive For The “C3 blog” Category
Last week, amongst all the frustration, euphoria, and confused wonder surrounding the events in Egypt, Malcolm Gladwell and others got mired in another discussion regarding the relative efficacy of social media in creating political change. I don’t want to rehash the back and forth (some thoughtful opinions here, here, and here), except to say that I […]
Over the weekend, a rigorously fashion-forward friend of mine sent me a slightly perplexing message: “go bug social suicide on twitter so I can buy a couple of suits.” Not being an avid follower of men’s fashion, I wasn’t familiar with the London-based retailer of immaculately hand-tailored menswear with provocative detailing. But when I went […]
Much has been said about Google’s Parisian Love superbowl ad in the last week, much of it ranging from positive to gushing adoration. I was no exception, discussing the way google demonstrated its understanding of the culture of seeking. My last post focused on the content of the ad, which was lovely, but content doesn’t […]
Google made good on all the teasing tweets and ran its first superbowl ad on Sunday night, to the praise of advertising and marketing professionals and all those who fall under Alterian’s Social Engagement Index. I was preoccupied with making sure the make-shift stadium seating in my loft wasn’t in danger of collapsing to catch […]
In build-up to the release of his much anticipated new novel, Under the Dome, Stephen King’s UK publishers Hodder & Stoughton have launched what they’re calling “the biggest ever game of literary hide-and-seek.” For the game, fans across the UK are enlisted to help both hide and find the 5,196 excerpts that makes up the […]
Levi’s recently launched a new ARG-style scavenger hunt to promote deeper involvement with their brand mythology. The story centers around the last will and testament of Grayson Ozias IV, a fabled friend of Nathan Strauss who disappeared mysteriously into the wilderness with $100,000, which in turn is the grand prize for the game. While the […]
[This post will also appear on the C3 blog] Recently, a string of prominent vloggers on YouTube have been having a conversation about advertising, product promotion, and the notion of ‘selling out’. This was triggered by their experiences with various companies who courted them to help promote their products amongst their viewers and community and […]
The 4th installment of my interview with the founders of Dramafever.com delves into their relationship with fans and efforts to fulfill what they viewed as a clear market need. Of particular interest is the discussion on how they select content based on observing audience-enagement on fan-driven sites and the site’s success in collaborating with the […]
[This was originally written for the Convergence Culture Consortium blog] I’ve been thinking a lot recently on audiences and audienceship, and what it means for media audiences and the communities they form when being part of an audience can increasingly involve collaborating on the (re)production, distribution, and curation of content. One of the sites that […]
Recently, Viacom, in the process of of trying to “protect” their intellectual property not only managed to make copyright claims on original transformative work that is protected under fair use, they managed to censor political protest against racism in the process. (one of the revised shirt designs available at racebending.com) In one of their “routine […]