Archive For The “advertising” Category
Many articles at 21clradio were also translated into other languages and shared via social media to make sure they find their audience.
As part of my 2011 resolutions, I’m making an effort to blog again, even if what I post will necessarily be significantly more abbreviated and less in-depth by virtue of time constraints. Last March, I wrote Social Suicide’s digital savvy — the boutique menswear retailers decided to demonstrate their appreciation of the value of their […]
Affect, Effect, and Context: more thoughts on Google’s superbowl ad
Much has been said about Google’s Parisian Love superbowl ad in the last week, much of it ranging from positive to gushing adoration. I was no exception, discussing the way google demonstrated its understanding of the culture of seeking. My last post focused on the content of the ad, which was lovely, but content doesn’t […]
Modern Love: what Google’s Superbowl ad teaches us about understanding culture
Google made good on all the teasing tweets and ran its first superbowl ad on Sunday night, to the praise of advertising and marketing professionals and all those who fall under Alterian’s Social Engagement Index. I was preoccupied with making sure the make-shift stadium seating in my loft wasn’t in danger of collapsing to catch […]