Posts Tagged “semantic battles”

Audiences and Audienceship

By Xiaochang Li | May 13, 2009

So I’m guest lecturing later today at a class on Researching Media Audiences and it has me thinking about my initial, and admittedly lingering, resistance to considering myself as someone who does research on “audiences.” Part of it, I’m sure, comes from having emerged out of the “hard” humanities, where terms like social science and [...]

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