Posts Tagged “brands”
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Over the past few years, I’ve written countless times about brands and online communities and through it all there’ve been several concepts and principles that seem to crop up again and again. It seemed about time to lay out the most basic and general principles more systematically. Brands and Communities: 3 Core Principles Brands understand […]
A recent article in Ad Age Mediaworks discusses the success of more “conventional” shows like the new NCIS spin-off, NCIS:LA, noting that broadcast networks are shying away from “clever, unique concepts that drive buzz and conversation” and opting for clones of successful programs as a safer bet for ratings. One part of the article caught […]