Archive For The “Uncategorized” Category

An Academic in Industry: 5 lessons from my year (or so) in “the real world”

By Xiaochang Li | August 12, 2011

As many of you may already know, I recently left my job at Weber Shandwick in order to pursue my PhD in the fall in the department of Media, Culture and Communication at NYU. I was with Weber for a little over a year, during which I had the unique fortune of learning from and [...]

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Implications of YouTube’s Rickroll take-down

By Xiaochang Li | February 25, 2010

So yesterday, the interwebs were in a brief uproar when it was found that the original Rickrolling video had been taken down for Terms of Use Violation. Google identified the mistake and restored the video, but those handfull of hours during which a major artifact of internet culture was missing revealed some interesting things about [...]

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Navigating Online Communites: a basic primer (part 2/2)

By Xiaochang Li | January 27, 2010

Communities are complex social formations with a nuanced system of structures, roles, and behaviors. In the world of brands and corporations, this fact it too often overlooked in favor segmenting communities according to the priorities of the brand. Brands need to know who can help push their agenda amongst the community — communities are segmented [...]

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weekly round-up [9/25/09]: Wharton on the Long Tail, transmedia and the future of tv, Mittel on lostpedia

By Xiaochang Li | September 25, 2009

One of my biggest complaints about the blog-o-sphere is that the trade-off of being able to write more casually and toss out ideas that are just beginning to brew is that there sometimes isn’t enough attention paid to citation/reference/attribution. This isn’t so much a problem of credit where credit is due (though that can also [...]

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