Comments on: Locating Value in Spreadable Media: Executive Summary (part 2/3) http://canarytrap.net/2009/12/locating-value-in-spreadable-media-executive-summary-part-23/ dis/junctures of digital media, globalization, and consumer culture Tue, 16 Aug 2011 20:59:24 -0700 hourly 1 http://wordpress.org/?v=3.0.5 By: Locating Value in Spreadable Media: Executive Summary (part 3/3) | canarytrap.net http://canarytrap.net/2009/12/locating-value-in-spreadable-media-executive-summary-part-23/comment-page-1/#comment-962 Locating Value in Spreadable Media: Executive Summary (part 3/3) | canarytrap.net Sat, 27 Feb 2010 23:13:04 +0000 http://canarytrap.net/?p=295#comment-962 [...] my mind. Anyway, here’s the last part of the executive summary. You can read Par1 1 and Part 2 and Part 2 in this blog and download the full paper [...] [...] my mind. Anyway, here’s the last part of the executive summary. You can read Par1 1 and Part 2 and Part 2 in this blog and download the full paper [...]

]]> By: Scott Walker http://canarytrap.net/2009/12/locating-value-in-spreadable-media-executive-summary-part-23/comment-page-1/#comment-763 Scott Walker Thu, 10 Dec 2009 22:42:50 +0000 http://canarytrap.net/?p=295#comment-763 An excellent dissection of the various values and an important admonition to anyone trafficking in user-generated content. The good news is that there are many ways for customers/users to be rewarded in their exchanges with companies. The bad news is that companies must identify which values they intend to offer and then map out how each of the various value exchanges will occur. In the area of UGC, there is no one-size-fits-all approach to value offerings. I would add that companies must be clear and explicit about the values being offered and the conditions under which UGC is being accepted. Even if the company provides measurable, objective value in an exchange, if it is not the value the consumer/user was expecting, there will be no perceived parity of value on the part of the consumer/user. Looking forward to part 3! An excellent dissection of the various values and an important admonition to anyone trafficking in user-generated content.

The good news is that there are many ways for customers/users to be rewarded in their exchanges with companies. The bad news is that companies must identify which values they intend to offer and then map out how each of the various value exchanges will occur. In the area of UGC, there is no one-size-fits-all approach to value offerings.

I would add that companies must be clear and explicit about the values being offered and the conditions under which UGC is being accepted. Even if the company provides measurable, objective value in an exchange, if it is not the value the consumer/user was expecting, there will be no perceived parity of value on the part of the consumer/user.

Looking forward to part 3!

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